Website relaunch: old look, new impact
Your website has a few years under its belt – but also rankings you can’t afford to lose. We renew design and technology without losing rankings: with a documented SEO migration and clean 301 redirects. The first step costs nothing: an honest check of your existing site.
Free & non-binding · Reply within 24 hours
How to tell it’s time
Three symptoms we see every day – at least one of them will sound familiar.
The site is slow and a pain on mobile
Old technology, huge images, no mobile concept: visitors leave before they see your offer – and Google pushes slow sites down the rankings.
The website no longer fits your business
Your company has grown, but the website from 2018 tells an old story. New customers compare – and choose the provider whose website radiates competence.
Every change is a struggle
Every text change needs the nephew who once built the site? After the relaunch you edit content yourself – or we handle it predictably under a maintenance contract.
How your Google visibility is preserved
The biggest fear about a relaunch is justified: without a clean migration, websites lose rankings that took years to build when they restart. That’s why, for us, SEO migration isn’t an add-on but a mandatory part of every relaunch quote.
- Inventory: all URLs and rankings documented
- A 301 redirect for every old address
- Titles, descriptions and structure carried over and improved
- Sitemap & Google Search Console updated
- Ranking monitoring during the transition phase
The relaunch process
Four stages – your old site stays live until the new one is ready.
1. Free website check
We analyse your existing site: what ranks, what works, what slows it down? You see in black and white what a relaunch would bring – and what it must preserve.
2. SEO inventory
All URLs, rankings and backlinks are documented – this is your insurance against losing rankings. Nobody should relaunch without this list.
3. New design & structure
A modern look, clear user journeys, mobile first – built on clean, fast technology with SEO structure out of the box.
4. 301 redirects & go-live
Every old URL redirects permanently to its new location (301) – Google transfers the rankings. After launch, we monitor the transition phase.
Related pages
Frequently asked questions about a website relaunch
Will I lose my Google rankings with a website relaunch?
Not if the migration is done properly – and that is the core of our approach: before the relaunch we document all ranking URLs, and at go-live every old address redirects permanently to the new one via a 301 redirect – so Google transfers the authority you have built up. Ranking losses happen with relaunches that skip this step. With it, most sites actually gain, because technology and structure improve.
Request a free website checkHow much does a website relaunch cost?
Comparable to a new website plus migration effort: one-pager relaunch from €890, business websites from €1,790 – plus SEO migration depending on the size of the old site. After the free check you receive a fixed price. Honestly: the migration is the part you shouldn’t save money on.
Prices explained transparentlyCan existing content and images be reused?
Yes – good content moves over, weak content gets reworked. A relaunch is the ideal moment to tighten texts and align the structure with what visitors (and Google) are really looking for. What is carried over and what is newly created is listed transparently in the quote.
Discuss your relaunchHow long will my site be offline during the relaunch?
Not at all. The new website is built in parallel on a staging environment; your old site keeps running normally until the switch. The switch itself takes minutes – visitors notice nothing, except that everything suddenly looks better.
The process in detailMy site runs on an old website builder – can it still be moved?
Yes. We extract content even from closed website builders and rebuild it on future-proof technology – WordPress or custom code, depending on your needs. After that the site truly belongs to you, including all access credentials.
More about our WordPress agencyRequest a free website check
Send us your website address – you’ll receive an honest analysis: what’s good, what’s holding it back and what a relaunch would cost.
